There's a time-tested formula in advertising sometimes called "Get 'em sick, then get 'em well." You show viewers a terrible problem, getting them worried and uneasy ("Do you have eyelid fungus? Probably!"), then introduce the product that solves the problem ("Thanks to EyeFungAway, I'm fungus-free!"). It works for politicians too—or at least it can. This new ad from Ron Paul is a great example of getting 'em sick without quite having the product that gets 'em well:
The music is intense, the visuals are fast and kinetic, and as everything swells to its climax, we await the warrior-hero who will run through these awful men with his broadsword and save us all ... and here comes a tiny 76-year-old man in a suit two sizes too big for his wee frame. Most of the ad's remaining shots barely bother to show him, though he's in there somewhere if you squint. The best part is when after all that intensity, Paul's chirpy little voice comes on at the end to tell you that he approved this message.
It may not be the best ad of this cycle (that would have to be this 86 seconds of pure awesome from Tim Pawlenty), but it does mark the first time that Paul has gone after Romney directly. I guess those back-room talks to get Rand Paul on the ticket have broken down.
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