The Republican Party and the environmental movement, through some strange twist of fate, are suffering from similar strategic snags. The GOP has worked itself into a well-documented rebranding tizzy in the months since November, trying to refashion itself into the “exciting party that smiles." The party appears blind to the fact that it's policy, not presentation, that voters outside the base are rejecting.
As big-government liberals, we're always heartened when the federal government undertakes ambitious projects to solve fundamental problems and better Americans' lives. Today, President Obama announced the BRAIN initiative, and no, it doesn't have anything to do with preparation for the inevitable zombie apocalypse, during which our precious gray matter will become food for the undead.
Imagine if you visited a foreign country, and the people there told you that on one day every year, everyone tried to expose one another as gullible half-wits. Other holidays might honor historical figures or encourage love and fellowship, but on "You're An Idiot On October 12th Day," the celebration was all about mean-spirited cons and contempt for your intellectual lessers. Victory goes to those best able to subject others to the humiliation of being exposed as a buffoon. "But it's all in good fun!" the people would tell you, and you'd remind yourself to move your wallet from your back pocket to your front pocket whenever you left the hotel.
Let it not be said that the GOP doesn't know it has a problem. As Senator Lindsay Graham said last year, "We're not generating enough angry white guys to stay in business for the long term." And in the November election, that became vividly clear. Mitt Romney lost Latino voters by 44 points, Asian-American voters by 47 points, and voters under 30 by 23 points. So in the months since, the Republicans have been racking their brains to come up with ways to appeal to voters who do not happen to be older white men.
In the 1930s and '40s, George Murphy appeared in a number of movie musicals. He later became involved in politics, first as president of the Screen Actors Guild, then as chairman of the California Republican Party, and finally as a U.S. Senator. When Murphy took office, the idea of an entertainer serving in the Senate was outlandish enough that satirist Tom Lehrer wrote a song about it. "Oh gee it's great," Lehrer sang, "at last we've got a senator who can really sing and dance!" A year later, Ronald Reagan was elected governor of California, and suddenly it wasn't so funny anymore.