Assuming the Republican convention doesn't get cancelled altogether, the GOP will be trying to "humanize" Mitt Romney, so that American voters will come to realize that he is, in fact, a human. And apparently, Republican bigwigs are concerned that the Romney campaign hasn't yet, and may not ever, put the proper effort into this task. According to Politico, they're grumbling about Romney's inability to respond effectively to attacks on him for not releasing his taxes, and are worried that the convention won't be enough about Romney the man. As for Mitt himself, he seems to be attempting a kind of jiu-jitsu on this question. Here's my favorite part:
In a Saturday interview with POLITICO, Romney rejected what he suggested was a sort of political cosmetic surgery advocated by political or media commentators who say he needs to overhaul his image. Paraphrasing Popeye, Romney said, "I am who I am."
It was a line that suggested a kind of genial freedom from artifice — an impression that was offset a bit by the fact that he repeated it nearly word for word in another interview the same day.
This reminds me of something I used to say about John McCain: he has an act, and not having an act is his act. But that act just isn't going to work for Mitt, since there may be no politician who has been less "real" than him. He can't just say, "Hey, this is me, take me or leave me," because his identity has varied so much over his career...