They had the formula down, and that was 40 years ago.
As long as people have been publishing, they've been trying to figure out what will make large numbers of people burn with a desire to read the things they're publishing. Like much of the study of human psychology, what we don't yet understand far outweighs what we do understand. But now, with the rise of social media, the search for the perfect formula to make people say both "I have to read that" and then "I have to encourage as many people as I can to also read that" has become an outright frenzy.
Don't worry, this isn't some pretentious "Thus did America descend into the quicksand of triviality, never to return" pronouncement. I'll confess that I watch the number of tweets and Facebook likes all of my posts and articles get, and if a post takes off, I'm pleased. After all, writers want their work to be read by as many people as possible. We do a lot of serious journalism and analysis here at the Prospect, and we understand that much of it will never go viral, but we're no more immune to the desire for eyeballs than anyone else.
When, after a nationwide search, he was hired two years ago to serve as superintendent of Florida’s Broward County Public Schools, Robert Runcie began brainstorming ways to close the racial achievement gap. At the time, black students in the sixth-largest district in the country had a graduation rate of only 61 percent compared to 81 percent for white students. To find out why, Runcie, who once headed a management-consulting firm, went to the data.
CNN has been having problems for some time, with anemic ratings and something of an identity crisis. In a world where people can get news of the moment from a million places, just what is the network that pioneered cable news for? Not that the network doesn't still make plenty of money (it does), but unlike Fox and MSNBC, CNN hasn't seemed to have been able to figure out what its model is.
In an interview with Capital New York, CNN chief Jeff Zucker, who has been on the job less than a year, said what the network needs is "more shows and less newscasts," in order to grab "viewers who are watching places like Discovery and History and Nat Geo and A&E." It all adds up to "an attitude and a take."
As easy as this is to mock, I think they should go for it. Because really, would our democracy suffer if, say, we only got one hour a day of Wolf Blitzer's vaguely befuddled "take" on the news instead of the current two hours?
Eight stitches? That'll be $4,000. (Flickr/Sarah Korf)
Twenty years ago I had my first knee surgery, after tearing some cartilage while skying for a thunderous dunk on the basketball court (or it might have been just falling backward while getting faked out on defense—who remembers the details?). Although I had insurance, I was responsible for a substantial copay, and I vividly recall the one item that stood out among the dozens on the bill. For the two steri-strips that covered an incision—tiny pieces of tape that even today cost about 20 cents retail, and which hospitals buy in bulk so surely cost them just a couple of pennies—I and my insurance company were charged $11, or $5.50 per strip. A miniscule amount in a five-figure bill, but it struck me as the most absurd, since it represented a markup of approximately 10,000 percent, if not more. More recently, I was getting some physical therapy for the same knee, and in what turned out to be a session that wasn't covered by my insurance, a therapist put a piece of kinesio tape around my kneecap. The retail price for that length of tape is around 40 cents (though again, they buy it in bulk so it's probably a quarter of that); and there was the therapist's time to retrieve, cut, and apply the tape, which took about sixty seconds all told. Total tape charge: $75.
My experience is not at all uncommon, as an excellent piece in today's New York Times explains.
If there’s one simple lesson from past presidential elections I wish reporters and pundits could adopt, it’s this: Stop declaring candidacies dead before the primary even starts! Mistakes during the invisible primary can doom a campaign. But they usually don’t.
As Washington begins to accept applications for the state’s first regulated recreational pot shops, cries of protest about the state’s plans for medical marijuana are coming from unexpected quarters: the left. A year after voters put their state on track to become one of the only places in the world where marijuana can be legally owned and sold for purely recreational use, the state legislature still has to decide what to do with its rickety fifteen-year-old medical marijuana system. With the Department of Justice’s hawkish eyes trained on the state, determined to ensure that the drug, which is still illegal under federal law, remains under strict control, some bureaucrats and lawmakers are afraid that Washington’s unregulated medical marijuana system could doom the whole experiment.
In the late 19th century, major American cities began installing networks of underground pneumatic tubes between post offices, enabling them to whisk hundreds of letters back and forth at speeds up to 35 miles per hour, with the satisfying thurp sound as an added bonus. Most of the systems were dismantled in the 1920s, but somehow New York's managed to stay in use until the 50's (here's a description of this odd bit of postal history).
Sadly, the dream of universal pneumatic tube delivery to the home was never achieved. But in a 14-minute ad for Amazon that was cleverly staged as a report on 60 Minutes ("If you can do this with all these products, what else can you do?" gushed Charlie Rose on the floor of a fulfilment center. "You guys can organize the world!"), the company revealed the future of package delivery: drones.
It's officially the holiday season, which means that many Americans are thinking about flooding stores to spend gobs of cash ... or wishing they had the money to go on a shopping spree and working a few extra shifts instead. Which means 'tis the season to talk about the minimum wage.
Now that healthcare.gov seems to be working reasonably well (at least on the consumer end), Republicans are going to have to find something else they can focus on in their endless war against the Affordable Care Act. So get ready for the return of "death panels."
Yesterday, Tim Noah made a point in an MSNBC appearance that I think deserves a lot more attention. Media outlets have been doing lots of reporting on the problems of the Affordable Care Act rollout, but what they haven't done is provided their audiences with practical information that could help them navigate the new system. Of course, most Americans don't have to do anything, since they have employer-provided insurance. But for all the attention we've been paying to the individual market, media outlets haven't done much to be of service. "The New York Times has published the URL for the New York exchange exactly twice," Noah said, "both before October first."
My experience in talking to journalists about the publication of this kind of thing—unsexy yet useful information, whether it's how to navigate a new health law or understanding where candidates stand on issues—is that they often think that addressing it once is enough. When you ask them about it, they'll say, "We did a piece on that three months ago." The problem is that for it to be effective, they have to do it repeatedly or people won't get it. What we have seen is that this information can be found somewhere on news outlets' web sites (here's an example), but it isn't on the evening news broadcast or in the print edition of the paper.
The White House is expecting a very important guest tomorrow. Said guest is adored by the children of the nation, loves Beyoncé, is obsessive about exercise, and a total ham in front of the press. He also tastes delicious with cranberry sauce.
Earlier today, the Supreme Court announced that it would hear not one, but two challenges to the Obama administration’s contraception mandate; they’ll be heard together in an action-packed hour of oral arguments sometime in the spring. Both cases deal with conservatives’ ever-growing penchant for anthropomorphizing corporations—this time, the justices will decide whether companies can be exempted from the mandate to provide birth control at no cost to employees because of the owners’ religious beliefs.