In a 21-hour speech full of weird moments, few were weirder than when Sen. Ted Cruz abandoned all talk of health care, Nazis, and freedom to talk for a while about Duck Dynasty. "This is a show about a god-fearing family of successful entrepreneurs who love guns, who love to hunt, and who believe in the American Dream," Cruz said. "It's something that according to Congress almost shouldn't exist." He then spent the next four minutes reciting a seemingly random collection of quotes from the show, along the lines of "You put five rednecks on mower, it's gonna be epic." It seemed as if one of his staffers, searching for things Cruz could talk about to pass the time, grabbed the list from a website somewhere.
But it wasn't just like reading the phone book, because Duck Dynasty has become for conservatives an island sanctuary in a roiling cultural sea of liberal dangers. In case you're some kind of commie or you live in a monastery, Duck Dynasty is one of the most remarkable American cultural phenomena of the last few years. It's not only the highest-rated show on cable, it's also an endless font of best-selling books, wall calendars, T-shirts, and all manner of other cultural paraphernalia. The show is the most successful of a reality TV format one friend calls "wacky family has interesting business"–maybe they make cakes, or build custom motorcycles, or track down fugitives. In the case of the Robertson clan, they made millions manufacturing duck calls, but retained their homespun charm and (for the men) spectacular beards.