The Decline of the Postal Service and the Decline of Direct Mail

While the effective demise of other first-class correspondence has strengthened political mail so far, the broader obsolescence of the mail gives reason for long-term concerns. Campaigns have timed their mail programs under the assumption that voters check their mailboxes daily. This week’s announcement by the postal service that it would eliminate next-day delivery guarantees for first-class mail will only make the post even less popular for time-sensitive communication like magazines, birthday cards, and Netflix discs. The possibility that nothing urgent ever arrives scares political consultants—young voters may never develop the habit of regularly looking in their mailboxes.

From Sasha Issenberg’s new blog at Slate.  Even after only two posts, it’s a must-read.  Here also is a post on prejudice toward blacks and Mormons, featuring some political science research.

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