Over at Sirota's place, we get this excellent pic of [Montana Gov.] Brian Schweitzer publicly downing a shot of scotch in celebration of a reopening bar. Looks like fun, not to mention great PR. I've never understood the politician's obsession with ribbon-cutting ceremonies and Rotary Club dinners. It's not that these things shouldn't be attended, but so far as the visibility they bring, headline-hungry congresscritters can really do better. After all, post-Reagan, post-Bush, post-Clinton, post-television, there's no doubt that Americans like their politicians possessing a high "jes' folks" factor, as in that guy's "jes' folks". Speechifying at a brand new grocery store doesn't really play into that. Downing scotch at bar openings does. Some pols understand this, with Guiliani top among them, and Clinton not far behind. Most don't. Not sure why that is though, not only isn't it tough to divine (act like a movie star), but it seems like a hell of a lot more fun.

-Ezra

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