Seth Stevenson on Mastercard's "Priceless" contest:
By the way, as of this writing, the contest site still allows you to enter naughty words in the blanks and will then plug those words into a new rough cut of the ad. I got a juvenile thrill from seeing "Dildo: $9" superimposed on that high-budget, cinematographically perfect scene of the man in the open field. But since the motorcycle ad was directed by Stephen Gaghan (of Traffic and Syriana fame), you may want to transform it into some sort of left-leaning, wide-sweeping social drama. "Mind-blowing realization that our daily lives both intertwine with and enable a shadow-world built on oil, illicit drugs, and clandestine diplomacy-by-violence: Priceless." See if that one wins.