Dan St. Louis may never grace the cover of BusinessWeek magazine or dash off to board meetings in a Gulfstream jet. He works in a cramped, windowless office in a former Nickel's department store that is now home to a branch of Catawba Valley Community College in Hickory, N.C. But he is a man on a mission to save an entire industry. Specifically, socks.
For many of Hickory's residents, the hosiery industry has provided good hourly wages -- today, $12 or more -- as well as health insurance, paid vacations and retirement benefits for three generations of workers. Nestled in the foothills of the Blue Ridge Mountains, the Catawba Valley is responsible for roughly a third of the hosiery produced in the United States. But its share is shrinking fast.