Bob Batchelor

Bob Batchelor is a professor of Public Relations in the School of Mass Communications at the University of South Florida. He is the author of The 1900s: American Popular Culture Through History and Kotex, Kleenex, Huggies: Kimberly-Clark And The Consumer Revolution In American Business. He is also the editor of the forthcoming Literary Cash: Writings Inspired by the Legendary Johnny Cash, which will be published by Benbella books in January 2007.

Recent Articles

Go to Pell:

Among life's few certainties are that many politicians will be pro-education while campaigning only to forget the pledge once elected. But few appear to experience such total amnesia as George W. Bush.

Downsize This:

"We recognize that integrating two cultures -- each with its own distinct heritage -- is a challenge. But the success of the combined company depends on building a strong common culture."

-- Hewlett-Packard management statement, September 2001

A day after Hewlett-Packard and Compaq pumped an estimated $180 million into advertising to air their dirty laundry worldwide, H-P CEO Carly Fiorina claimed victory over anti-merger foe Walter Hewlett, the renegade board member, family heir and defender (in his eyes) of "The H-P Way."