Bob Batchelor

Bob Batchelor is a professor of Public Relations in the School of Mass Communications at the University of South Florida. He is the author of The 1900s: American Popular Culture Through History and Kotex, Kleenex, Huggies: Kimberly-Clark And The Consumer Revolution In American Business. He is also the editor of the forthcoming Literary Cash: Writings Inspired by the Legendary Johnny Cash, which will be published by Benbella books in January 2007.

Recent Articles

Go to Pell:

A mong life's few certainties are that many politicians will be pro-education while campaigning only to forget the pledge once elected. But few appear to experience such total amnesia as George W. Bush. Indeed, given the fact that student-loan debt now averages nearly $17,000 and 39 percent of borrowers face unmanageable debt after college -- according to a report from The Higher Education Project of State Public Interest Research Groups -- it's simply amazing that the Bushies recently proposed eliminating one of the few relief measures available to borrowers, the federal fixed-rate loan-consolidation program. As Terry Hartle, vice president of government and public affairs at the American Council of Education (ACE) , explained, "It is hard to imagine a less desirable graduation present for college students than having to pay dramatically higher student-loan rates." The Bush administration anticipated a $100 billion budget deficit this year, including a $1.3 billion shortfall in the...

Downsize This:

"We recognize that integrating two cultures -- each with its own distinct heritage -- is a challenge. But the success of the combined company depends on building a strong common culture." -- Hewlett-Packard management statement, September 2001 A day after Hewlett-Packard and Compaq pumped an estimated $180 million into advertising to air their dirty laundry worldwide, H-P CEO Carly Fiorina claimed victory over anti-merger foe Walter Hewlett, the renegade board member, family heir and defender (in his eyes) of "The H-P Way." For his part, Hewlett was not ready to concede that H-P shareholders wanted to merge with Compaq, remaining cautiously optimistic as both sides wait for their votes to be counted. This could take weeks, and probably will lead to more than one comparison with the Florida debacle between Bush and Gore. Although it's too early to declare a winner in this messy public-relations nightmare, it is easy to see who will ultimately lose: the thousands of workers who'll be...