There’s no arguing that the Romney campaign’s formula for winning the GOP nomination—attack and destroy, attack and destroy—worked. But it also meant that their man left little or no positive impression with voters. The “pro-Romney” ads were overwhelmingly anti-Gingrich or anti-Santorum. In Florida alone, his campaign and super PAC spent a head-spinning $15.4 million on ads; exactly one of them was positive.
It was one (fabulous, uplifting, inspiring) thing to watch the president of the United States come out for same-sex marriage on Wednesday. It was whole 'nother to see, within 24 hours of Barack Obama’s revelation, his campaign immediately begin to use Mitt Romney’s opposition to marriage equality against him in an online video. You might have expected the Obama folks to step back after the president’s announcement and say, “We’ve settled that, now let’s get back to talking about jobs and bin Laden.” They’ve done the opposite.“Mitt Romney: Backwards on Equality” is not the most stylish spot you’ll ever behold.
Last June, President Obama was pressed at a news conference on how his famous “evolution” on marriage equality was coming along. "I'll keep on giving you the same answer until I give you a different one," he said. It was another in a long line of wink-wink statements indicating that the president’s stated opposition to same-sex marriage was shifting. Everybody knew the “different answer” was coming—just not when. Now we know.
The end of a campaign is too often treated like the death of a person—say something nice, at least for now, or keep your mouth shut. In the case of the much-belated official demise of Newt Gingrich’s presidential bid, the kid-glove treatment might be considered especially appropriate, given that it also represents the final passage of his long political career. But as Newt said himself, debating Mitt Romney, “Can we drop a little bit of the pious baloney?” As when a truly terrible human being expires, the only thing worth celebrating here is the death itself. And the thing to mourn is not the loss of Newt on the national political stage, but the time that he spent on it.
Moderate Mitt reared his head on Monday afternoon to contradict his party. The Obama campaign was prepared to make this week all about House Republicans' refusal to extend lower interest rates on student loans, with Obama scheduled for campaign stops at college campuses Tuesday and Wednesday. But now they won't be able to paint Romney as the anti-student boogeyman. During his first media availability in more than a month, the presumptive Republican nominee called on Congress to extend the current interest rates.