In the world of political campaign advertising, there is nothing sweeter than coming up with an ad that is so clever or outrageous it gets free publicity. Ralph Nader hit the jackpot in the fall campaign with his spot that parodied MasterCard's "priceless" commercial. Nader's campaign even ended up getting sued by the credit card company (a federal judge refused to order the ad off the air, it turned out).
Don't buy into the mainstream media's propaganda about how the recent transfer of power in Washington was remarkable for its lack of violence. That ignores the mobs of bloodthirsty liberals rampaging through the nation's capital, ready to hoist the heads of innocent conservatives on newly sharpened pikes.
As the nation begins to consider electoral reforms designed to
prevent another Florida fiasco, a special challenge is in store for
journalists. A story line is already developing that new technology will
solve the kind of vote-counting problems that marred the presidential
election. And when it comes to new technology, look out: The very words
seem to bring out the gullibility of even the best reporters.