The Newtown elementary school massacre has finally sparked a discussion about what to do about the 80 gun deaths in America each day, seven of which are children.

But the dialogue remains constrained, as if we know we have to talk about gun control but we’re still afraid the National Rifle Association (NRA) will scold us as anti-freedom oppressors or start shooting. Beyond the obvious—banning assault weapons and limiting the size of gun clips—there is little information or analysis about concrete reforms that could make a difference. We’re still shying away from basic issues like how criminals, youths, and mass murderers get guns, why existing laws don’t seem to provide rudimentary safety, and why so little attention is paid—and so little responsibility ascribed—to the purveyors and profiteers of the gun industry.