By now, the stirring images are familiar to television viewers: teary-eyed father recounting beloved child's battle with life-threatening illness … child enjoying miraculous recovery thanks to world-class health care at Mayo Clinic … grateful dad's glowing tribute to beneficent employer for picking up tab, supporting family values, and investing in hard-pressed workers like him.
The sponsor? Wal-Mart, epitome of the low-wage economy. Wal-Mart offers health insurance, but the premiums and co-pays are so high that most workers don't take it. Wal-Mart does maximize the publicity value of the fortunate few.