When it comes to guns, Democrats fall silent, unable to figure out how to reach people's emotions. What does this mean for the success of gun control?
Drew WestenMay 20, 2007
Adapted from the forthcoming book, The Political Brain
On April 16, Seung-Hui Cho, a senior at Virginia Tech University in Blacksburg, Virginia, carried two semiautomatic pistols onto campus and killed 32 people. It was the deadliest shooting in modern American history.
The following week, a nation listened in horror as witnesses recounted stories of how they had barricaded desks against their classroom doors to keep the psychotic young man from entering, only to hear him spend a round of ammo, drop the spent clip, and reload in seconds.