Sir Ghillean T. Prance, a veteran Amazonian botanist, has undertaken 16 expeditions to the area, during which he collected more than 350 new species of plants. He was director of London's Royal Botanic Gardens, Kew from 1988 to 1999.
Ultimately, until the standing forest is worth more than what it's cleared for, large-scale conservation is probably a losing fight. This is potentially where the international carbon market comes in. The Bush administration has done a good job of convincing Americans that the Kyoto Protocol has failed (even though its effects cannot be measured yet). The little secret they hope no one will notice is that the global carbon market, non-existent two years ago, has already generated $30 billion in trades.