Heather McLeod

Recent Articles

State of the Debate: The Sale of a Generation

Generation X is a hot marketing concept, used as a hook to sell everything from condoms to cars. Can right-wingers use it to sell their ideas?

WORK DISCUSSED IN THIS ESSAY

Jon Cowan and Rob Nelson, Revolution X (Penguin Books, 1994)
Neil Howe and Bill Strauss, 13th Gen: Abort, Retry, Ignore, Fail? (Vintage Books, 1993)
Eric Liu, ed., Next: Young American Writers on the Next Generation (W.W. Norton, 1994)
Paul Loeb, Generation at the Crossroads (Rutgers University Press, 1994)