In the wake of Friday’s gruesome tragedy, in which a presumably mentally ill shooter killed 26 Americans in an elementary school in Newtown, Connecticut—including 20 children between the ages of six and seven—it has never been more evident that our nation’s gun laws are in desperate need of reform.Thanks to years of relentless propaganda by the National Rifle Association (NRA) the American people no longer care much for the phrase "gun control," but they do support specific policy proposals in overwhelming numbers. For example, swing-state exit-polling data from the 2012 election indicates that 90 percent of gun owners support requiring background checks on all gun sales, including private sales. Republican pollster Frank Luntz has conducted additional surveys showing broad support for common-sense gun laws even among NRA members.