Karl Flecker

Karl Flecker directs the Water Program at the Polaris Institute in Ottawa, Canada.

Recent Articles

The Backlash Against Bottled Water

The worldwide demand for water is doubling every 20 years. By 2025, two-thirds of all people may be facing severe water shortages. Concurrently, the bottled-water market has been exploding in North America. Today, close to one-fifth of the population relies exclusively on bottled water for its daily hydration. In the past decade, North American sales of bottled water tripled; in some regions consumption of it outpaces coffee, tea, apple juice, and milk.