In 1994, before book after book documented how the tobacco industry had successfully manipulated the public's perceptions about smoking, the eminent historian and author Stephen E. Ambrose took the stand in a Louisiana case brought by Gere Covert, a Baton Rouge attorney who decided to sue after the death of his wife, a longtime smoker, from lung cancer. Testifying for the big four tobacco companies and their lobbying arm, Ambrose hammered home the industry's line: The risks of smoking have been known for decades if not centuries, so smokers who got sick made a knowing choice.