When May rolls around, the people who work in the Bush White House Scheduling Office know it's time to show Hispanics that the president cares about this growing community. And for the last three years, the Bush White House has invited Latino leaders from across the country (or at least those who support this administration) to celebrate Cinco de Mayo on the White House lawn.

For those who wonder if there's something more to this day than the tequila and beer industries' marketing efforts, Cinco de Mayo is a Mexican holiday celebrating the victory of a Mexican army over a much larger French army in 1862. In the United States, however, Cinco de Mayo is celebrated in this country -- especially in the Southwest -- as an occasion for cultural affirmation and ethnic pride.