Mark Penn

Mark Penn is president and co-founder of Penn & Schoen
Associates, Inc. He has worked in the field of market research
for more than 20 years.

Recent Articles

The Democrats' Next Step

In our last issue, Will Marshall debated Robert Borosage and Stanley Greenberg about what campaign 2000 taught us. The discussion continues here.


Lessons of 2000

By Mark J. Penn

As George W. Bush's first 100 days in office come to a close, the
election of 2000 suggests several lessons if Democrats expect to recapture
Congress in the short term and the White House in the long term. To win broad
support, Democrats need an inclusive message that emphasizes growth and
prosperity while relying on a smaller but more activist government.