Mark Penn

Mark Penn is president and co-founder of Penn & Schoen
Associates, Inc. He has worked in the field of market research
for more than 20 years.

Recent Articles

The Democrats' Next Step

In our last issue, Will Marshall debated Robert Borosage and Stanley Greenberg about what campaign 2000 taught us. The discussion continues here. Lessons of 2000 By Mark J. Penn A s George W. Bush's first 100 days in office come to a close, the election of 2000 suggests several lessons if Democrats expect to recapture Congress in the short term and the White House in the long term. To win broad support, Democrats need an inclusive message that emphasizes growth and prosperity while relying on a smaller but more activist government. In a postelection poll conducted by Penn, Schoen and Berland Associates for the Democratic Leadership Council on November 11 and 12, 2000, we examined the lessons of the election by surveying 1,200 Americans who voted in the presidential election. While Al Gore won on the individual issues of the campaign, he lost on the broader meta-themes of the election. Overall, he won voters who cared about the issues by a margin of 52 percent to 34 percent...