Once upon a time, the war at home meant frugality and sacrifice. Our parents or grandparents collected string and made balls of tinfoil, one gum wrapper at a time. They accepted rationing and went each week to the grocer with coupons for butter, meat, and sugar. They took all sorts of jobs to serve the American industrial machine. They spent memorable years discharging shared patriotic duty.
What does the war at home look like today? The messages are confusing. There is no call for personal frugality. On the contrary, Americans are urged to buy, to travel, and to entertain themselves. Much sport has been made of such appeals, but they may be rooted in concern for workers who lose their jobs when personal consumption falls.