The now-famous shock-and-awe strategy, which appears for the time being to have shocked and awed the American media just a little more than the Iraqi Republican Guards, was fathered chiefly by one Harlan Ullman, a former Navy pilot who spent the mid-1990s as part of a Pentagon research team known as the Rapid Dominance Study Group.
Ullman was the lead author of the group's report, which recommended, well, rapid dominance as a way of minimizing casualties and shortening a war's duration. He points, improbably enough, to the U.S. bombings of Hiroshima and Nagasaki as responsible examples of the genre, arguing that not using atomic bombs would have prolonged the conflict and led to many more casualties on both sides. We can safely say that he is not a peacenik.