Minh-Ha Pham

Minh-Ha Pham is an Assistant Professor in the History of Art and Visual Studies Department and Asian American Studies Program at Cornell University. Pham also co-authors the Threadbared blog, and can be found on Twitter at @minh81.

Recent Articles

Couture's Chinese Culture Shock

Chinese luxury consumers are becoming an important market but fashion's racial stereotypes persist.

AP Images
We’re witnessing a remarkable shift in China’s relationship to global fashion: once “the world’s factory,” in Asian American fashion scholar Thuy Linh N. Tu’s words, China is now poised to be the world’s mall. While China remains a poor country with an average annual per capita consumption of $2,500 (in contrast, the U.S. per capita average is $30,000), China’s rising number of millionaires and the Internet-enabled diffusion of Western fashion consumer culture are quickly transforming the communist nation into what The New York Times has called “The Shoppers’ Republic of China.” Today, young Chinese—like Lu Jing, a 22-year-old Beijing resident who told the China Daily that she earns $943 a month and saved up for a $3,200 Louis Vuitton handbag by surviving on instant noodles and taking public transportation—make up an new consumer class. Fashionistas between 20 and 30 years old are buying luxury fashion and micro-blogging about it on Sina Weibo (China’s version of Twitter) where...

What's in a Name?

Urban Outfitters removes the word "Navajo" from its product line, but the cultural poaching is the same.

Urban Outfitters' formerly "Navajo" hipster panty. AP Photo/Matt York
U rban Outfitters, the retail mecca for once and future hipsters, recently scrubbed its website of all references to “Navajo.” What was once the “Navajo Print Fabric Wrapped Flask” is now the “Printed Fabric Wrapped Flask”; the “Navajo Hipster Panty” is now the “Printed Hipster Panty”; and so on. The items are still available for purchase, but they’ve all been renamed. AP Photo/Matt York Urban Outfitters' former "Navajo" hipster panty. The move comes on the heels of a Web-based campaign against the retailer’s marketing practices and official requests from the Navajo Nation Department of Justice. In June, the Navajo Nation sent a cease-and-desist letter to Urban Outfitters CEO Glen Senk, citing the company’s numerous registered trademarks for “Navajo” on clothing, footwear, household products, textiles, and online retail sales. This was followed by an open letter at the Racialicious blog by Sasha Houston Brown , a member of the Santee Sioux Nation, who assailed Urban Outfitters' “mass...