By his own definition, Malcolm Gladwell is a "translator," one of a special class of people who "take ideas and information from a highly specialized world and translate them into a language the rest of us can understand." In his articles for The New Yorker, Gladwell has been a bloodhound for speci-ficity, sniffing around obscure corners in the realms of fashion, e-commerce, crime, and medicine, and turning up astounding results.