Nina Mandell

Nina Mandell is a staff writer at the New York Daily News. She has also written for ESPN.com, Sports Illustrated and New York Magazine.

Recent Articles

Game Plan

With a labor agreement tentatively in place, the NBA's next challenge will be bringing the fans back.

AP Photo/Mike Segar
With its labor dispute nearly behind it, the NBA is facing another mammoth problem: winning fans back. In a time when the unemployment rate remains stubbornly high and the economy won’t grow, many basketball fans viewed the NBA strike as an ugly and petty fight of rich players against wealthy owners over a few more million. “It’s the most ridiculous thing I saw in my life,” one longtime fan ranted to the New York Post. “They make so much money. It’s childish.” Childish or not, as the National Basketball Association welcomes back its players after reaching a tentative deal last Saturday, it has to figure out a way to bring back fans who were stung not only by the lockout, but by years of expensive ticket prices, the LeBron James-decision fiasco, and players throwing tantrums. The five-month labor crisis and resulting lockout, which came after the players’ association and NBA owners’ inability to reach an agreement over a variety of issues from players’ salaries to revenue sharing after...