If you've read or heard anything about immigration today, it probably had to do with a just-released Heritage Foundation report claiming that immigration reform will cost America eleventy bazillion dollars, or as the enormous headline on their web site screams, "The COST of Amnesty TO YOU." If you're interested in a point-by-point analysis of why the assumptions and omissions in the report skew things so absurdly, you can read Dylan Matthews or Alex Nowrasteh, but you have to hand it to Heritage: despite the questionable quality of the work and its obvious intent to scuttle immigration reform, they've gotten a tremendous amount of attention for it.

That's partly a result of good timing (nobody else had attempted to put a dollar figure on reform, so they were the first), and partly due to what I'm sure is a large and skilled communication staff. The way these things work is that your policy people write the report, then your communication people work the phones and email to get reporters to write stories about it, bloggers to blog about it, and members of Congress who find its conclusions pleasing to talk about it when they give floor speeches or go on TV. Most think-tank reports fall like drops of rain on the ocean, little noticed by all but a small circle of people intensely interested in whatever the topic is; this is one of those rare ones that gets much more attention. The Heritage communication department is no doubt pretty pleased with the job they did.

But the topic—what kinds of financial costs are associated with immigration reform—is something that no one on either side actually cares about, not really. Because money isn't anyone's primary consideration.