A year or two ago, people would heap scorn on the Huffington Post, since although it employs excellent journalists who do valuable reporting, it also practices a brutal click-driven kind of management, in which celebrity news and grabby headlines are used to pull readers in, leaving some vaguely ashamed they read it in spite of themselves. HuffPo may not have invented the sideboob slideshow, but they brought it to such a high level that they eventually created an entire sideboob section on their web site, which is, not surprisingly, the top result you get on Google when you search the term. The section was created as a joke, but also kind of not.
Yet these days, you don't hear many of those complaints about HuffPo anymore. Why? One word: Buzzfeed. One might not have thought that another web site could find gold in the combination of guilty pleasure clickbait and actual journalism that HuffPo pioneered, but Buzzfeed did. Today, if someone is lamenting our short attention spans and the endless search for traffic, Buzzfeed is the site they'll mention. And how did they do it? Lists. Magical, wonderful lists. And Corgis. And Ryan Gosling. And lists about corgis and Ryan Gosling. Sideboob pics are for amateurs; if you want to grab the clicks, try "The 14 Most Insane Wedding Dresses of All Time," or "37 Professional Photoshoppers Who Should Be Fired Immediately," or "26 Things You Never Want to See Under a Microscope." Just try to resist clicking, I dare you.
So is there a way for politicians to get some of this action? The National Republican Congressional Committee, a name virtually synonymous with hip young people retweeting things with extra exclamation points, is betting that there is, according to the National Journal:
Throughout his presidency, Barack Obama has portrayed himself as Washington's last reasonable man, pleading that we can find some common ground on almost any issue despite our disagreements if we just listen to each other and open our hearts a little. Republicans complain that it's all just an act—he's just trying to look like the reasonable one, to make his opponents look more intransigent and stubborn and gain the upper hand politically. That may be partly true, even though they don't need his help to look unreasonable; they do a fine job of it all by themselves.
The latest narrative on the gun issue is that the prospects for meaningful legislation are slipping away as the tragedy of Newtown fades from our ridiculously short memories and members of Congress feel little of the public pressure required for them to stand up to the NRA. So Obama has been campaigning for his favored legislation, and yesterday he gave a speech in Colorado, the centerpiece of which was a plea to both sides to cultivate some empathy. Here's an excerpt:
As big-government liberals, we're always heartened when the federal government undertakes ambitious projects to solve fundamental problems and better Americans' lives. Today, President Obama announced the BRAIN initiative, and no, it doesn't have anything to do with preparation for the inevitable zombie apocalypse, during which our precious gray matter will become food for the undead.
The Associated Press, whose stylebook is used by lots of different publications, has announced that it will no longer use the term "illegal immigrant." This essentially accepts the argument that advocates for immigrants have been making for some time, namely that the fact that someone immigrated illegally doesn't make them an illegal person, any more than the fact that you got a speeding ticket means you should be labelled an "illegal driver," despite your violation of the law. Unsurprisingly, conservatives were contemptuous of the AP.