Depending on how you’re scoring at home, we’ve entered either Phase II, Phase III, or Phase IV of the presidential campaign, the post-Iowa-and-New Hampshire race to Michigan, for the Republicans, and South Carolina, for the Democrats. Since Barack Obama and Hillary Clinton have come out with fairly predictable here’s-the-candidate-giving-their-best-speech ads, for this week’s ad analysis we’ll examine what the other candidates have rolled out in the past few days. Let’s start with Rudy Giuliani, who is actually only competing now in Florida.
With the New Hampshire primary tomorrow, our weekly ad analysis examines the TV spots being offered by the two men poised to win this critical contest: Barack Obama and John McCain. McCain seems to have found himself here almost by accident, while Obama’s campaign is here because it’s doing almost everything right. The ads are no exception.
As we continue with these weekly ad analyses, I suspect one of the main themes will be how amateurish and off-the mark so many of the ads are. So this week, I thought we’d look at one candidate’s ads, a selection that on first glance seems to be pretty good. They have reasonable production values and feature a candidate who is as good talking to the camera as any you’ll find. But these ads -- for flavor-of-the-week Mike Huckabee -- are extraordinarily weak. Up until now he hasn’t had much money to air them anyway, so it might not seem to matter all that much.