It took me a while to figure out why I love, no luuurve, this video. Of course in part it's the catchy song and cute kids [Eds. Note: That's why I passed it around the office.], but what I really like is that, without taking sides, it is premised on the idea that you should vote because of, y'know, issues. Doesn't sound like much, but it's a huge step up from the usual Rock the Vote "you should vote because it's, like, awesome and ... Democracy... and puppies!" malarkey.
The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7. [...]
In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets. [...]
And no subject is more avidly considered in the corridors of Democratic power than the future role of his chief adviser, political consultant David Axelrod. Democrats who know the Chicago-based political consultant, the key architect of Obama's campaign and of his public image, say Axelrod has signaled that he'll seriously consider taking on a job in the administration. That decision would be a central choice in shaping an Obama White House, and determining the relationship between his style of governance and political strategy.