You may remember the scenes in Minority Report where Tom Cruise walks past shops, which scan his eyes and deliver a personalized advertisement ("Stressed out, John Anderton? Need a vacation? Come to Aruba!") Well, according to the Los Angeles Times, we're almost there:
Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.
It seems to know you're a woman in your late 20s and, in fact, it does. When you looked at the display, it scanned your facial features and tailored its messages to you.