Back when I was in my 20s, a friend of mine told me he had considered, as a birthday present to me, placing my name on the ballot for the presidential primary in New Hampshire. When he found out that the filing fee was $1,000, he thought better of it. I mention this as a reminder that there are a lot more people that run for president than those who actually get discussed by the media. For instance, in 2008, there were 19 Democrats and 21 Republicans on the ballot in New Hampshire. You never heard of most of them, because the news media didn't pay any attention to them. Which in many cases was probably perfectly appropriate.