High Fashion Backs Obama


Obama Campaign Couture

President Barack Obama's 2012 campaign is trying to duplicate the success of its 2008 Runway to Change designer collection with Runway to Win, a new apparel line making its debut February 7. All proceeds from the sales will go to the re-election effort.

The Obama campaign is setting the presidential election contest ablaze with its second designer clothing collection.  Runway to Win features 2012-themed apparel created by some of fashion’s heaviest hitters. The line launches February 7, with profits going toward the Obama re-election effort.

This set of Obama-inspired attire is similar to the campaign’s first collection, Runway to Change, which included limited-edition inauguration duds from such designers as Zac Posen. Now, driven by Vogue editor Anna Wintour, a top-tier fundraising “bundler” for Obama’s 2012 campaign, other prominent designers—including Vera Wang, Beyoncé  and Tina Knowles, Diane Von Furstenberg, Alexander Wang, Narciso Rodriguez, and Marc Jacobs—have made one-of-a-kind items, from tote bags to T-shirts as the 2012 election season gets under way. In a markedly similar approach to his other campaign tactics, Obama is targeting every demographic with creative designers ranging from avant-garde fashionistas (Alexander Wang) to preppy classicists (Tory Burch).

The merchandise is priced in the realm of typical (limited-edition) designer goods; for instance, a Thakoon scarf runs $95 and a Tracy Reese sweatshirt retails at $75. The goods are all available on pre-order at www.runwaytowin.com.