Yesterday, the Texas Republican Party chair Steve Munisteri announced plans to open five new field offices and hire nearly two dozen full-time outreach workers, who will target nonwhite voters and young people. The national party will help support the effort, investing a currently undisclosed amount. Since the GOP already dominates the state, you might expect the news would only further depress beleaguered Democrats—a well-funded effort to build inroads among voters who don’t typically vote Republican.
Instead, some Democrats were celebrating. Battleground Texas, the group headed by former Obama staffers that promises to turn Texas blue largely through an emphasis on door-to-door canvassing, registration drives, and the like, sent out an email blast highlighting the news, with a subject line: “This is amazing.” The email proclaimed: “There is no clearer sign that Texas matters and will become a battleground state than the national Republican Party investing money in Texas in 2013.” Battleground Texas founder Jeremy Bird, who served as Obama’s national field director in 2012, tweeted out the news with the hashtag “#GameOn,” the group’s favorite slogan.
The celebration makes sense.