Perhaps no candidate in the last 20 years has had so much riding on the presidential debates as John Kerry does. Bludgeoned by merciless attack ads and a well-oiled right-wing spin machine, Kerry is still a virtual unknown to many Americans, with few having a clear picture of who he is or what he stands for. This din of distracting issues and cheap personal attacks has also, by design, deprived voters of a crisp and cogent case against the current administration.
Yet, as testament to George W. Bush's inherent weaknesses, Kerry still remains neck and neck with the incumbent in the polls. That means that the upcoming debates represent his best chance yet to go from undefined challenger to legitimate alternative. To get there, here are the top 10 things he must do: