The camera pans in on a scene in a simple American bedroom. An elderly woman sits on the bed, getting dressed to venture out into the cold. She puts on an old coat, over the top of another coat, and then a scarf and hat. Just when we think she's going to get up, she turns off the lamp, lies down, and pulls the covers up.

Fade to black.

Imagine this 30-second ad, narrated by a familiar-sounding voice, describing the higher electricity bills and hardship millions of Americans will face if Congress votes to take action on climate change. Remember how quickly the insurance industry overcame widespread public support for health care reform and destroyed the Clinton plan for universal coverage? Meet the Harry and Louise of global warming.