The Obama campaign released their second general election ad today. It’s most unremarkable — a bit of conservative position (welfare reform and tax cuts), some economic populism (end tax break for companies tat ship jobs overseas), but the final line is interesting: “He’ll never forget the dignity that comes from work.”

It’s also worth noting that Obama’s first and second general election ads have both focused on domestic accomplishments. No national security or Iraq ads yet.

Ezra Klein is a former Prospect writer and current editor-in-chief at Vox. His work has appeared in the LA Times, The Guardian, The Washington Monthly, The New Republic, Slate, and The Columbia Journalism Review. He’s been a commentator on MSNBC, CNN, NPR, and more.