Robert Reich looks at book promotion in a world without publishers.
In a few years, I suppose, we’ll be able to do without publishers, too. Readers will just download authors directly. I won’t even have to write “books” as such in order to get ideas out. Maybe I’ll be able to offer sequences of reports spread over time, or a series of interactive postings based on an unfolding public issue, or an indeterminate number of “chapters” containing hyperlinks to all sorts of information I’d like readers to have. In some ways, I already do this — in this magazine, on its website and others, and at www.robert-reich.org.
