For a long time, the National Journal was known as the most staid and serious of Washington publications, chronicling the legislative and regulatory processes with reliable sobriety. Of late, however, they’ve been trying to liven things up. Which is all well and good, but really, is this kind of thing really necessary?

I’m not squeamish or anything, and I know that political coverage is already full of martial metaphors (from “campaign” on down), but come on. “Kill shot”? What is Santorum, some kind of varmint whose brains will be spread across the Pennsylvania landscape?

Paul Waldman is a weekly columnist and senior writer for The American Prospect. He also writes for the Plum Line blog at The Washington Post and The Week and is the author of Being Right Is Not Enough: What Progressives Must Learn From Conservative Success. Follow @paulwaldman1