Obama Raises $181 Million in September

The Obama campaign has announced that it raised the eye-popping sum of $181 million in September. This is the largest monthly haul of either campaign this year. A total of 1.8 million people donated, so the average donation was $100. Romney’s campaign has not released its total for September yet, but observers expect it to be lower. All in all, the Republicans have more money because their superPACS have raised much more than the Democratic ones. However, not all dollars are equivalent. Actual campaigns get a lower advertising rate from television stations than others do, so a campaign dollar is worth more than a superPAC dollar. Also, the campaigns have more control when it is their own money. For example, a campaign might decide that spending money on he get-out-the-vote operation is more important than advertising, but it is against the law for the campaign to tell this to an outside group (although proving there was coordination is virtually impossible).

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