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When did arugula become the new latte? Newsweek is using it as the counterpoint to beer (which, though drunk by hipsters and sold in Trader Joe's, apparently denotes blue collar cred), but does that register with folks? Arugula just looks like...lettuce. I couldn't even identify it offhand. Sushi, frappucinos, "SmartWater" -- all that I could see. But a sort of obscure salad ingredient? That's a more advanced degree in in yuppie than even I have. Which sort of suggests the folks behind Newsweek's coverage of Obama's elitism aren't exactly machinists themselves...