The Clinton campaign unveiled a new ad spot in New Hampshire and Iowa today that focuses on her role as a mother and daughter:
Maybe I'm alone here, but I found it hilarious when the only text line in the body of the spot appeared proclaiming "Hillary's mom lives with her." Apparently that's supposed to help make her more likable. Her mother is also featured in this new ad they put out yesterday, telling audiences that she would vote for Hillary even if she wasn't her daughter. I'll admit to feeling a little warm and fuzzy about the three generations of strong women, but it seems like the wrong card to play at this point in the game. It transmits loud and clear that her campaign realizes people think she's cold and calculating, and is trying desperately to fight that image.
--Kate Sheppard