Pepsi is having a "failtastic" week.
It started with its sexist Super Bowl ad, in which we see a couple on a first date and their private thoughts are voiced over the scene:
Ha ha, I get it! Women only want to get married! Men only care about sex!
In honesty, I was ready to let this slide, or at least condemn it and move on. After all, the Super Bowl is a pretty tough thing for feminists -- and progressives in general -- to get through, and there are so many battles to pick in football. More important, the feminist reaction to Pepsi's sexist commercial was quick and universal, at least on the Twittersphere, which, really, is a bit of a feminist success.
But it's about to get oh so much worse. According to CNN Money:
Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women."
Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fasion week.
The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.
"Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). "We're excited to throw its coming-out party, during the biggest celebration of innovative design in the world."
The big winner in all this? Coca-Cola.
