This ad seems like a good start, although it says something about the way pundits see abortion that cutting an ad supporting a Supreme Court decision supported by 2-to-1 majorities can be described as a "counterintuitive" move. The next step: include in an ad the fact that both John McCain and the Republican platform support a constitutional amendment that would make abortion illegal (and indeed, if one takes the platform seriously, first-degree murder) in all 50 states. Drawing attention to your opponent's exceptionally unpopular opinions really should be Politics 101, but when it comes to abortion for some reason only Republicans seem to believe that you should try to fight on favorable terrain. --Scott Lemieux