“No matter what it is called, who does it or where in the institution it is being done, universities are engaging in marketing activity.” That message shocked academics when a marketing professor named Richard Krachenberg first delivered it in a 1972 Journal of Higher Education article. What schools referred to as recruiting was really advertising, […]
Jeffrey T. Holman
Jeffrey T. Holman is a doctoral candidate in the economics department at the University of California, Berkeley.