It seems obvious that they did. He outspent Gingrich 5-1 precisely when his poll numbers were increasing. But, as is well-known in social science, conclusively demonstrating the effects of campaign ads or other media is actually quite difficult. Thanks to some data that SurveyUSA was willing to provide me, I took a stab in this […]
John Sides
John Sides is an associate professor in the Department of Political Science at George Washington University.
Who Do You Blame For Gridlock?
A reading list to help unravel who voters will blame for intransigence when November arrives.
Will a Losing GOP Shift Rightward?
George Packer: McGovern’s debacle forced the Democratic Party to find its way back from the ideological wilderness—from being the party of delegate quotas and “acid, amnesty, and abortion.” Every successful Democrat after 1972, from Carter to Clinton to Obama, has had at least one foot in the party’s center. A Gingrich rout in November might […]
Mitt Romney’s Tax Problem
The public thinks the GOP candidate doesn’t pay his fair share, which will be a problem for the general election.
Wait, Is the Party Elite for Gingrich Now?
Republican elected officials and party leaders had a role in Gingrich’s Saturday coronation.
The State of the Union Won’t Be a Game Changer
Don’t expect tonight’s address to change the fundamentals.
Romney’s Saving Grace: Boyish Charm Sells
New research shows that Gingrich is at a disadvantage when it comes to looks in the campaign, and racial attitudes are still very strong predictors of how people feel about Barack Obama.
Academic v. Troll
John Sides debates the inevitability of a Romney nomination with a hypothetical (and cranky) reader.
The Public Doesn’t Get Private Equity
Many South Carolina voters don’t have an opinion on Romney’s Bain career, making it clear the attacks may have not been the reason for his fall in the polls.
South Carolina Doesn’t Hate Romney
A vote for someone other than Romney is not necessarily a vote against Romney.

