The Washington Post had a good story on the dealings of the electronics retailer Circuit City. Unfortunately, it was buried in the business section where no one will see it. It should have been plastered at the top of the front page. The basic story is that last March, the wise men who run Circuit City came up with the brilliant idea of laying off their more senior salespeople, who get $14-$15 an hour, and replacing them with new hires who get around $9 an hour. It turns out that this move was not very good for business. One of the reasons that people go to a store like Circuit City, rather than buying things on the Internet, is that they want to be able to talk to a knowledgeable salesperson. Since Circuit City had laid off their knowledgeable salespeople, there was little reason to shop there. Apparently Circuit City came to this same conclusion earlier this fall and tried to hire back some of the people it had dumped. In any case, things have not gone well for the bottom line. The company is now losing money and its share price is down more than 75 percent from its value earlier this year. We all know what happens when you mess up in the dog eat dog world of big business -- you get retention awards (that's because your stock options aren't worth anything). The Post reports that Circuit City's executive vice-presidents will get retention awards of $1 million each. That's 35 years worth of pay for one of sales clerks who earned $14 an hour. And that's just the bonus. This touching account of Santa Claus visiting Circuit City's executive suites belonged on the front page of the Post and every other newspaper. What better way to get in the Christmas spirit?
--Dean Baker
