Bipartisan Watermelon Destruction

Libertarian presidential candidate Gary Johnson is out with his first campaign ad today, and it's about as bizarre as you would expect.

The ad is reminiscent of Herman Cain's avant-garde commercials (even nabbing the same "any questions" tagline), though thankfully Johnson reserves his destruction for fruit and leaves any innocent animals alone.

It's a nice bit of wrought political theater, but not particularly effective as an ad to introduce Johnson to the public. His face and name don't even appear until a minute into the spot, and then only as a still frame. Typically you'd want to have the candidate actually speak in the video—especially when he's largely an unfamiliar face such as Johnson. The low-budget ad is yet another indication that, despite being well credentialed, Johnson is unlikely to perform much above past libertarian presidential candidates.

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