High Fashion Backs Obama

Slideshow

Obama Campaign Couture

President Barack Obama's 2012 campaign is trying to duplicate the success of its 2008 Runway to Change designer collection with Runway to Win, a new apparel line making its debut February 7. All proceeds from the sales will go to the re-election effort.

The Obama campaign is setting the presidential election contest ablaze with its second designer clothing collection.  Runway to Win features 2012-themed apparel created by some of fashion’s heaviest hitters. The line launches February 7, with profits going toward the Obama re-election effort.

This set of Obama-inspired attire is similar to the campaign’s first collection, Runway to Change, which included limited-edition inauguration duds from such designers as Zac Posen. Now, driven by Vogue editor Anna Wintour, a top-tier fundraising “bundler” for Obama’s 2012 campaign, other prominent designers—including Vera Wang, Beyoncé  and Tina Knowles, Diane Von Furstenberg, Alexander Wang, Narciso Rodriguez, and Marc Jacobs—have made one-of-a-kind items, from tote bags to T-shirts as the 2012 election season gets under way. In a markedly similar approach to his other campaign tactics, Obama is targeting every demographic with creative designers ranging from avant-garde fashionistas (Alexander Wang) to preppy classicists (Tory Burch).

The merchandise is priced in the realm of typical (limited-edition) designer goods; for instance, a Thakoon scarf runs $95 and a Tracy Reese sweatshirt retails at $75. The goods are all available on pre-order at www.runwaytowin.com.

Comments

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